Express Juicer 1
iF Design Award 2018
IDEA Finalist 2018
We explored factors of seldom use of slow juicers and introduced the concept of cartridges with new user experience.
It was designed to focus on its juicing process and spreading the joy of it while reducing the time and effort that people use to spend.
The function, form, and layouts are all-new, on the other hand, its generality makes easy to permeate users’ lifestyles without discomfort.
The new concept of a slow juicer
Planning | Product design | Branding
Director | Semin Lee
Product designer | Sungwon Yang
UI designer | Gwongak Lee