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Express Juicer 1

iF Design Award 2018

IDEA Finalist 2018


for Kuvings

We explored factors of seldom use of slow juicers and introduced the concept of cartridges with new user experience.

It was designed to focus on its juicing process and spreading the joy of it while reducing the time and effort that people use to spend.

The function, form, and layouts are all-new, on the other hand, its generality makes easy to permeate users’ lifestyles without discomfort.

The new concept of a slow juicer


Planning | Product design | Branding

Director | Semin Lee

Product designer | Sungwon Yang

UI designer | Gwongak Lee

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