is an industrial design studio
based in Seoul, South Korea.
The scope of our work includes home appliances, furniture, lighting, small accessories, and innovative tech products by bridging the digital to the physical.
We focus on the design and experiences that enrich our lifestyle.
We are committed to bringing reliable hardware products that fit well with today's lifestyle and are to be loved and used for a long time.
Not only do we design daily objects, but also, we are passionate about designing and implementing special functions for specific objects.
Our range of activity is not limited to a single field of design.
We start from the origin of reframing business, and simultaneously, branding strategy to structure product design and technical design engineering.
We carry out projects to satisfy our various clients by providing the optimized output of branding content, product designs, and businesses that need design support.
Founder / Creative Director
Co-Founder / Technical Director
Seomin Lee | Gwongak Lee
Seona Yeom | Seungkyu Gim
Yeogyeong Son | Seunghyun Noh
Eunhye Sim |
2023 German iF Design Award
2022 DIA Design Award
2022 Korea Good Design Award
2021 German iF Design Award
2021 German Red Dot Design Award
2019 US IDEA Design Awards Finalist
2019 K-Design Award Gold
2019 K-Design Award Winner
2018 German iF Design Award
2018 US IDEA Design Awards Finalist
2017 German Red Dot Design Award
2017 German iF Design Award
2017 Korea Good Design Award Gold
2017 Mobile world Congress Barcelona 4YFN Best5
2012 German Red Dot Design Award
2012 Japan Good Design Award
2012 US IDEA Design Awards Finalist
2012 Korea Good Design Award Gold
2011 Korea Good Design Award Gold
2010 German Red Dot Design Award
2010 German iF Design Award
2009 German Red Dot Design Award
2008 German iF Design Award
2008 Korea Good Design Award Gold
2008 Japan Good Design Award
2007 Japan Good Design Award
2007 US IDEA Design Awards Finalist
2007 German Red Dot Design Award
2007 German iF Design Award
17 Jahamunro 8 gil, Jongnogu, Seoul 03044 Korea
+82 2 793 1313