When you are indifferent, you can not feel the presence of things.
When you want to be aware, you can feel the presence of things.
Products like oxygen.
Breath is a part of an oxygen generator that ejects generated oxygen. We wanted it to work like oxygen which has a low presence when we are not aware of it but with us all the time. By focusing on the three keywords of ‘presence,’ ‘meaning,’ and ‘value,’ we refined the form and suggested a design that never existed in the market, which harmonizes with indoor spaces and visualizes the flow of oxygen by its unique breath-like movement.
Planning | Product design | Branding | Technical design
Director | Seomin Lee
Product designer | Gwongak Lee, Sungwon Yang
Technical designer | Gwongak Lee, Sungwon Yang