Ôtellia is a hotel bedding brand. We started the design by imagining the space of the fictional hotel Ôtellia. We imagined the clean, gentle and unusual experience of modern and modern spaces and bedding in them. This is the brand slogan, following “Create a personal oasis of tranquility.”
The logo has a modern feel using the typeface of San Serif and allows Ô to be used as a symbol. And considering the development into a lifestyle brand, we designed it using color blocks and layouts with expandability.
In the case of the primary package, it was designed in the form of a laundry bag in consideration of storage and laundry after use, and a mock-up was made using various materials such as tyvek and cloth. And tag designed the 'Don't disturb' card hanging in the hotel room as a motif, and through this, we wanted to emphasize that it is a hotel bedding.
Create a personal oasis of tranquility
Modularize extensions using color blocks. Use a combination of blocks of content you want to configure.
Clean&Extraordinary / Minimal&Modern
Planning | Branding
Director | Seomin Lee
Graphic designer | Yeogyeong Son