Hurom is world’s first and major Slow Juicer manufacturer, and it was the only product for Hurom until BDCI involved in the development of kitchen appliance line-up project.
It should took a long time for single product manufacture company to decide to launch a full line-up of kitchen appliance. Close collaboration has been achieved
to complete the lineup that encompasses the younger target users while strengthening the existing luxurious image of Hurom.
Planning | Product design
Director | Seomin Lee
Product designer | Mimi, Sungwon Yang, Sangmin Lee