for LG household & health care
The project was a skincare bottle design for the premium skincare brand Belief, which develops cosmetics based on UK-derived herbs. We considered the Belief’s professional and luxurious appearance while inheriting the iconic DNA that used a metaphor of British ingredients to British gentlemen’s fedora.
The concept emphasizes presence and vitality in fantastic and surreal images such as desert and outer space. We maintained the modern outline of the cylinder shape of existing Belief products but refined from inside. The shape expressed as doubled layers, which symbolizes fine material. The overall surface is frosted to emphasize the mysterious atmosphere.
Planning | Product design
Director | Seomin Lee
Product designer | Jiyoon Kim, Dayeon Lim